Agency: Midland Marketing
Role: Digital Marketing Apprentice
November 2024-Present.
The Brand: Midland Marketing is a Wolverhampton-based digital marketing and web design agency.
The Role: To market and promote the agency itself after its re-brand by creating social media posts and blog content.
Project Roles: Generating ideas, keyword research, copywriter, content writer, editor, SEO, Canva designer.
Deliverables:
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Used Semrush to deliver keyword research based on target audience and search intent.
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Design, schedule, and publish a selection of carousel posts for LinkedIn, Instagram, and Facebook.
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Headline, sub-headline, and body copy for social media posts.
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Beginner-friendly and informative content written for the agency’s blog.
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Search engine optimised blog posts that rank on Google, gaining organic traffic for the agency.
Social Media Content
The Brief: Create accessible and educational carousel posts for small business owners. Write headline copy (on-image) and body options (caption below the image).
Approach: Since the content is aimed at small business owners who are new to social media, I used simple language to make the content accessible to all.
The posts have been created using the agency’s social media template to ensure consistent and cohesive branding across platforms.
Content Writing
The Brief: Write content for Midland Marketing’s blog, educating target audience on latest social media and marketing trends.
Approach: I began by brainstorming ideas and researching my topic. I then used Semrush for keyword research.
When writing the content, I used language that’s accessible and easy to understand for small business owners who are new to social media.
SEO Content
The Brief: Do keyword research and optimise blog posts in Wordpress to ensure they rank on Google.
Approach: Having done keyword research, I wrote copy for the headline title, SEO meta-title, and SEO meta-description in order to get Midland Marketing’s blog posts in front of their target audience on Google.
Top 10 Tips For Creating Neurodiverse-Friendly Social Media Content made it to Google’s featured snippet.