I’ve spent many years dabbling in the online space. In 2021 I created an entire brand and verbal identity for a wellness startup from scratch, from physical product to website, newsletter and social media copy – I loved seeing my vision come to life. It wasn’t until I founded my startup that I realised how much I loved using words to tell the story of a brand.

After 12 years working in Healthcare (and at the grand old age of 34), I decided to take a leap of faith and change careers. In 2024 I took the ilovecreatives Creative Copywriter course, which led me to land my digital marketing apprenticeship.

When I’m not working on creative projects, I’ve either got my head in a good book or learning Arabic.